"Only intention to exhort citizens to lead healthier life": Patanjali MD submits unqualified apology before SC over misleading ads

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Court has further been told that the Drug & Cosmetic Act, 1940 was passed when scientific evidence in Ayurveda research were lacking

Patanjali Ayurveda has issued an unqualified apology before the Supreme Court of India for issuing misleading advertisements.

Submitting that it will ensure that such advertisements are not issued in the future, the affidavit filed through Patanjali's managing Director Acharya Balkrishna adds, "the Deponent begs to submit that its intention is only to exhort the citizens of this country to lead a healthier life by consuming products of the Respondent No. 5 including products for lifestyle ailments through the use of age old literature and materials supplementing and backed by ayurvedic research".

It has further been submitted that Patanjali’s only quest is for a better and healthier life for each and every citizen and to reduce the burden on the countries healthcare infrastructure by providing holistic, evidence-based solutions for lifestyle related medical complications through the usage of age-old traditional approach of Ayurveda and Yoga.

"..the idea was to promote the ayurvedic products which are based on age old literature/material backed by scientific research", court has been told on the logic behind the advertisements.

This affidavit has been filed in light of the Supreme Court's recent order whereby it directed Baba Ramdev and Patanjali's Managing Director Acharya Balkrishna to personally appear before it.

A bench of Justices Hima Kohli and Ahsanuddin Amanullah had directed so after Ramdev and Balakrishna did not file their response to the show cause notice issued by Court for going back on their word to not make misleading claims in advertisements for its medicines.

On February 27, Court had imposed a ban of advertisements of medicines Ramdev Baba's Patanjali noting that it has been taking the country for a ride by making misleading claims.

The bench had further recorded that the medicines claim to cure certain diseases without any empirical evidence for the same.

Indian Medical Association (IMA) had filed the instant plea alleging a smear campaign by Ramdev Baba and his company against the COVID-19 vaccination and modern medicine.

Court had in November last year also directed Patanjali not to publish false advertisements in the future.

Patanjali had then undertaken not to publish advertisements making false claims about its products and targeting modern medicines and vaccinations, but it continued to do so, the court was told today.

Case Title: Indian Medical Association & Anr vs. Union of India and Ors